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 Good morning, everyone. I've had a bit of a revelation, to be honest. This week I had fresh

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 insight that a certain brand of toilet paper is a fraction of the price of the other brand

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 that I normally throw in the trolley each week. Shop well for less. You know, I've been a loyal

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 customer of this particular brand. It's not only been close to my heart, it's been close to other

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 parts of my body as well, but branding can make a huge impact, as these bears will tell you.

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 I mean, why would you choose a bear? You know, a bear, and also, again, we get dogs, don't we? Cuddly

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 little puppies that are selling us this product, this brand, and they don't even use it. You know,

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 the thing is that a leading advertising agency said, your brand is your chance to tell your

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 customers a story. Branding is not just a logo or a design, the font you use or the products you sell.

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 It's all these things and much, much more. It's the customer experience that you provide. It's the

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 philosophy that you embrace and the culture you adhere to. A brand is a feeling that a business

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 invokes in customers. It's what makes your business unique. But a brand isn't built overnight. It takes

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 time. And the more often that we may think it needs a little push in the right direction from our side,

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 give your brand the push in the right direction that it needs. I'm going to ask us this morning is,

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 as we think about our theme of gratitude, we often forget the essential element of our brand within that

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 is grace. What about grace? Grace makes in our Christian discipleship and apprenticeship to Jesus

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 that mark of our Christian branding. People spot grace within us. That mark that was given to us

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 by Jesus that we spoke about in our reading this morning. So essential for those that we're seeking

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 to reach if we display grace. Paul spells it out. How blessed is God and what a blessing he is. He's the

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 father of our master Jesus. Our gratitude to God isn't something that we should take for granted.

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 But here's another but, and it's an important but in here. Where does that gratitude, our immense gratitude

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 and grace flow out and exhibit itself through our lives? How does that display itself in our everyday?

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 How do we display grace? You know, I didn't really grasp the enormity of grace until I read a book by

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 Philip Yancey. You can see it's well read. It's what's so amazing about grace. And his strapline is the book,

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 there is nothing you can do to make God love us more. There is nothing you can do to make God love us less.

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 Unless we understand that element of grace that we have received from God, how are we able to share

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 that grace with other people and that love that he has shown to us? We speak of grace often, but do we

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 truly understand that enormity of grace that's been given to us? Do our lives proclaim grace in our

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 actions? You see, grace is lived out. It's not something that we can manufacture.

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 It actually comes in us and through us into people's lives. People try to fake it, but like most fakes,

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 we know that we can't keep it up for long. People spot it a mile off. Grace has to be lived,

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 and that's through the generosity of God. Paul in Ephesus was in two years preaching in the synagogue,

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 and people got this idea of grace. People came to faith. People came to understanding.

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 But again, there was a whole load of people who just wanted to drive Paul out of that place

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 because actually all the icons that they were making to other faiths and other gods,

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 they were losing trade. So they just drove him out. And as we negotiate our way through our teaching

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 series on gratitude, where does grace sit within our lives, where does it get polluted by the outside

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 world? Where does it get diminished, that grace in our lives? C.S. Lewis entered a conversation on

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 comparative religions and defined grace, which is almost never used as a word. Instead, he communicated

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 grace through parables in the Bible. So people asked him the question, what is Christianity's

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 uniqueness amongst all these other world religions? And C.S. Lewis replied, that's easy. He said, it's grace.

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 It's grace that marks us out. The Gospels and parables often display grace, and we can see it in many

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 that we remember the lost sheep, the lost coin. We can remember them all, the grace of God that goes

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 out and saves. And Henry Neuwin points out, God rejoices not because the problems of the world have

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 been solved, not because all human pain and suffering have come to an end, not because thousands of people

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 have been converted and are praising him for his goodness. No, God rejoices because one of his children

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 who was lost has been found, and that is grace. Maybe you're here this morning, or maybe listening to

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 this for the first time, to say, actually, I acknowledge everything that's been said today,

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 because it's the grace of God that found me and saved me. And it wasn't by works.

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 It was for God. And I acknowledge that relationship afresh today. It's always been for the one. It

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 always has been. The graciousness that Jesus died on the cross, it will always be for the one. It will

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 be for you and for me. He would have done it if there was nobody else at all. It would have always been

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 for us. And until we actually grasp that idea of the grace of God, I'm not really sure we move very

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 far in that discipleship that we call discipleship and apprenticeship. You know, it's in Christ that

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 we find out who we are and where we are and who we're living for. And long before we heard of Christ,

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 we got our hopes up. He had his eye on us. I often use that translation and said he often had his eye on me,

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 because I think that makes it a little bit more personal. For this glorious living and part of the

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 overall purpose, he is working out. But sadly, we all know that there's a rival brand, isn't there?

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 There's a rival brand that culture says to us, even from nursery school onwards, teaches us how to

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 succeed in the world of ungrace. You know, the early bird gets the worm. There is no such thing as a free

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 lunge. Demand your rights. Get what you pay for. Work for what you earn. You know, we've often been

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 absorbed by this ungrateful and ungraced habits into our lives. They can become like a brand upon us.

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 A brand that is very unhelpful and doesn't represent the true brand that Jesus has marked on our lives.

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 Jesus spoke about a new life, about new beginnings. Repent, to turn around, to accept this grace which

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 is freely given. And maybe there are those here this morning, maybe listening on the podcast as

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 you're driving along, to say, I haven't really fully embraced that. There's still stuff I'm holding on to.

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 I haven't really bought into this grace of God's love and God's purpose for me that is for me no matter

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 what I have done. You see, we didn't get what we deserved. That's the beauty of grace.

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 I deserve punishment, yet I received forgiveness. I deserved God's wrath, yet I received love.

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 I deserved the debtor's prison, yet received a clean credit history. I deserve stern lectures.

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 I deserved a crawl on your knees, subservient grovelling to God's gratitude, yet I received a

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 royal banquet, a robe around my shoulders and a ring that was placed on my finger to say that you

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 are my son and you are my daughter. And that is grace. As C.S. Lewis puts it, to be a Christian means to

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 forgive the inexcusable because God has forgiven the inexcusable in you. That's grace.

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 Written almost 250 years ago, John Newton wrote the song Amazing Grace. He knew what that meant. He had

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 been a slave ship owner. He had done the inexcusable in his life. And if you read about it, you know that

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 that was inexcusable. Yet he came to a point where he suddenly realized that God's grace was in his life

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 and repented and turned around and wrote this amazing song. He came alongside William Wilberforce,

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 leader of the parliamentary campaign to abolish the African slave trade. No wonder he wrote,

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 the chains are gone and I am free, but the chains are gone and I am free in order to experience God's grace.

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 And the world changed. The world changed through grace.

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 The thing is, what brand do we carry? Do we carry the brand that the world has placed upon us?

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 Or do we carry the brand of grace that Jesus has freely given us?

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 As we've talked about our series today, I just want to ask you,

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 what brand do we carry when we leave here today?

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 Because people will spot it a mile off, but we will spot it in ourselves.

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 I don't need to show grace. I need to live it.

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 What brand does our church in everyday living display?

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 What is God's brand upon us? And maybe you'd like to recognize this morning afresh

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 that amazing brand that God places with us that we can give, that we share, that was given to us.

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 God's brand that's not branded into our chest in hot irons,

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 but a brand that's placed into our life in love, forgiveness, renewal,

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 and a recognition that God's love is for us and in us and through us

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 to carry out all those covenant promises that we've promised this morning.

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 I'm just going to ask you to stand if you're able to this morning.

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 As we reaffirm and ask for that recognition of God's grace in our life.

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 That whatever chains you have carried in your life,

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 that as we accept Jesus, we are free.

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 Free to go and share that grace and that love with every other,

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 as unencumbered by the world and the culture,

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 but to show grace.

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 Would you like to stand with me?

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 Holy Spirit, would you come?

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 You may feel that you wish to go and just maybe kneel somewhere

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 because of that recognition of God's grace in our life for what we have done,

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 that we are forgiven, that we are renewed,

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 and God's grace on us.

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 You may wish to come and pray with somebody.

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 There'll be people to pray with you just down here at the front.

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 You may wish to come forward.

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 You may wish to kneel.

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 I'd be loved to kneel with you and pray with you.

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 Holy Spirit, would you come?

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 And would you recognize in us and through us your amazing grace?

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 And as we sing these words together,

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 Lord, would you fill us afresh with a sense of your Holy Spirit

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 to go and make disciples and to show that love

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 to a world that so desperately needs it at the moment.

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 In Jesus' name.

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 Amen.

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 Amen.